How Customer Centered is Your Organization?

To find out the extent to which your company is customer focused please consider where your company is on the scale below. 1. There’s some talk about building a customer journey map – but no action yet. 2. We have a customer journey map – but it’s an “inside-out” view. 3. We have a customer …

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What Do Your Customers Want?

I wrote the following over 10 years ago. Please ask yourselves to what extent is this current? ” What do your customers really want? More for less, of course!  That can hardly come as a surprise to you. After all, whether you are a senior executive, a middle manager, or a front line worker, you’re …

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